girl concerned about number of likes on phone and computer

Don’t Worry About the Number of Likes

By: Chelsea Poore, Marketing Assistant at Enza Financial

Growing up, I always wanted to be liked. I think I had this perception that if someone didn’t like me, I had to go out of my way to turn things around. Now that I’m older, I realize the you can’t please everyone. Why bend over backwards trying to make everyone else happy if you lose sight of your own happiness along the way?

The same principle can be applied to social media; we focus so much on increasing our followers, comments, likes, etc. that we lose sight of who we are in that process. Working for any company can easily have you focusing in on those little details every day. I still find myself in that trap! You also have the constant pressure to compare yourself to other companies. You may find yourself saying, “ABC company has 2,000 likes, so I have to get there too!” That shouldn’t be the case.

“We focus so much on increasing our followers, comments, likes, etc. that we lose sight of who we are in the process.”

Chelsea Poore, Marketing Assistant at Enza Financial

My advice to you is to stay in your lane and celebrate small wins. It may seem simple, but it doesn’t come easy. If you’re a small company with a small budget, you shouldn’t compare yourself to the Google’s or Apple’s of the world. You should look at where you started and set a realistic goal for the quarter. Don’t shoot for the moon and be disappointed when you land among the stars. For instance, last quarter, the company I work for put on a fundraiser for the Alzheimer’s Association. With our only goal being to exceed the amount of money we raised last year; we were pleasantly surprised when we almost doubled that amount this year! This is a huge win in our book. Even though there are huge corporations out there raising millions for Alzheimer’s, we stayed in our lane and celebrated that small win because to us, it was a huge success!

For many reasons, social media takes patience and understanding. Be patient if you are not seeing results right away. Don’t be trapped into thinking you have to become as big as a giant corporation. Stop counting your likes and stay in your lane. Celebrate those small wins and focus on a quarterly plan that best suites you!